Foto: Reprodução / Atlético

O Atlético anunciou nesta terça-feira, a demissão de vários profissionais do clube. Um deles é o preparador de goleiros Chiquinho, que estava no clube desde 2012.

Além de Chiquinho, o Galo também demitiu o auxiliar James Freitas, o observador técnico Bernardo Motta, o analista de mercado Neguete e dos seguranças Jorginho e Lúcio Fábio.

17 de março de 2020

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    Tip 5: Images or No Images?

    Often a law firm logo entails an arrangement of the names of the partners.
    Sometimes it’s an abbreviation of those names.
    Other times, the logo includes a tried and true symbol of the legal profession – the scales of justice – or
    a gavel – alongside the partner names.

    Generally, I hate the scales of justice and
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    They’re sickening. They’re unimaginative.

    If you are going to include an image alongside your partner names,
    why not include a memorable image that represents your law
    firm, conveys professionalism, and also originality? You can do this
    by including an image, if you so choose, of the initials
    of the firm partners’ names. If the firm is Crane, Poole, and Schmidt, you could have a small CPS initialed logo.

    This is a more modern element to law firm logos, differentiates the
    firm, and also looks professional. So, if you are going to include an image, consider
    shelving the gavel and scales for something a bit more contemporary and unique.

    Conclusion

    With all of these tips in mind, you’re ahead of the game.
    Whether you decide to make a logo yourself or approach logo designers,
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    You know how your competitors look and how you’re going
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    If you are proficient at Photoshop, I would suggest taking
    a shot at creating a logo yourself. If not, maybe you should consider hiring a logo designer.
    In this crowdsourcing era of Internet technology, logo designs can be incredibly inexpensive.
    There are many sites now like 99designs.com where you can crowdsource
    your logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you
    choosing and paying for your favorite.

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    What does your law firm logo suggest to your
    potential clients?

    You only have one chance to make a first impression. Upon meeting
    a new or prospective client and exchanging business cards, the client will
    get an impression of your firm based on the law firm logo alone.

    So, what does your logo say about your LED lighting is truly
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    Your law firm logo represents your law firm to the outside world.

    Every seemingly insignificant aspect of it makes an impression on the
    client. Font. Color scheme. Name arrangement.
    Text size. Spacing. Inclusion of a scale or gavel image.

    Looking at your business card and firm logo, your client gets an impression.
    Your client forms an idea in his or her head of what your firm stands for.

    Is your logo modern or traditional? Does it make you look frugal
    and indifferent, like you made the logo yourself in Microsoft Word or does
    it look like you value your reputation and appearance, and had a professional designer create the logo?

    Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a
    clear picture of what the logo should entail and how it should represent your law
    firm.

    Tip 1: Look at your competitors

    You don’t want your law firm to look like the
    other law firms in your practice area and location, lest your firm be unmemorable to the client.
    The last thing you want to do is confuse
    the client with what sets your firm apart from everyone
    else. See what you like about their logos. Make notes.
    Try and gauge how their logos make you perceive their
    law firms. Do their logos make the firms appear professional or do they
    seem like the firms are unremarkable? Think about what you like and don’t like about
    these firm logos when deciding on how your own logo is going
    to look.

    Tip 2: Modern or traditional? Decide on a theme

    Do you want your logo to be modern or traditional?

    These are the two main theme options for law firm logos.
    This usually means the difference between serif and sans-serif font.
    What does that mean? Open Microsoft Word or Google Docs.
    Type your law firm name in Times New Roman, Georgia, or Garamond font.

    Then, type your firm name again in either Arial or Helvetica.
    The first three fonts are considered serif fonts because you can see they have little lines on the
    bottom and sides of letters like A, B, and C.
    The sans-serif fonts do not have these lines.
    Serif fonts are associated with newspapers, considered more traditional fonts.
    Sans-serif fonts are associated with Internet content and are considered modern. Do you
    want your law firm to have the appearance of a traditional, storied practice or do
    you want it to appear sleek, adaptive, and
    modern? The choice is yours.

    Tip 3: Choose a Font

    Now that we’ve decided whether to go serif or sans-serif, we need to choose which font is going to represent the firm.
    First thing’s first, it should be noted that you should NOT use a commonly used font.

    Arial, Helvetica, Times New Roman. People see these fonts every
    day. Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know
    these fonts. They see Times New Roman while reading the newspaper.
    They see Helvetica when getting on the subway. They see Arial while reading websites.

    These fonts do not make an impression anymore.

    There are many sites where you can download fonts for free.
    Google has a directory of free fonts, most of which you’re guaranteed
    to not have come across. Take a look around. Use the Google Font tool to
    test out your law firm name in different fonts and compare them side by side.

    One last tip on choosing a font: Don’t be indecisive.
    While two or three fonts may look similar to you, your clients will never know the difference when you choose a font for your
    law firm logo. They will never know that it was down to three
    similar fonts. The client will likely not be influenced any
    differently by similar looking fonts. You may want to ask someone else for their opinion on two or three
    fonts, but make a choice and stick with it.

    Tip 4: Choose your colors

    Online you can find many color wheel tools useful to help web designers choose color schemes.
    Click on a primary color and they will suggest complementary
    colors. Just make sure that you use a color selection helping tool.
    Otherwise, you may end up picking two colors that
    just don’t work together.

    When picking colors try avoiding those of a law firm in your practice
    area and region. You want to make sure you stand apart
    in the mind of the client. If you think every color combination has been taken by
    the firms in your region, just ensure that your logo look different to distinguish
    you from your competitors.

    Tip 5: Images or No Images?

    Often a law firm logo entails an arrangement of the names of the partners.
    Sometimes it’s an abbreviation of those names. Other times, the logo includes a tried and true symbol of the legal profession – the scales of justice – or a
    gavel – alongside the partner names.

    Generally, I hate the scales of justice and gavel.
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    If you are going to include an image alongside your partner names, why not include a memorable image
    that represents your law firm, conveys professionalism, and also originality?
    You can do this by including an image, if you so choose,
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    If the firm is Crane, Poole, and Schmidt, you could have a small
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    differentiates the firm, and also looks professional.
    So, if you are going to include an image, consider shelving the gavel and scales for something
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    Conclusion

    With all of these tips in mind, you’re ahead of the game.
    Whether you decide to make a logo yourself or approach logo designers,
    you know what you want your logo to convey. You know
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    Now, you can clearly envision what your logo is going to look like without having to get
    wildly different designs from a designer that won’t be useful for your firm.

    If you are proficient at Photoshop, I would suggest taking a shot at creating a logo yourself.
    If not, maybe you should consider hiring a logo designer.

    In this crowdsourcing era of Internet technology, logo
    designs can be incredibly inexpensive. There are
    many sites now like 99designs.com where you can crowdsource your logo design, having up to several hundred design mock-ups sent to you by freelance designers,
    with you choosing and paying for your favorite.

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